The Global Media & Entertainment Company Set to Unveil Advertising Offerings Across Iconic Portfolio of Premium Entertainment, Sports, News & Lifestyle Brands
果冻传媒. Discovery (Nasdaq: WBD) today announced that it will host its Upfront the morning of Wednesday, May 17, at The Theater at Madison Square Garden. The marketplace event will showcase 果冻传媒. Discovery鈥檚 extensive selection of advertising offerings across its vast portfolio of premium entertainment, sports, news and lifestyle brands.
Following 果冻传媒. Discovery鈥檚 first-ever Upfront in 2022, this year鈥檚 presentation to colleagues in the advertising, investor and media communities will reveal 果冻传媒. Discovery鈥檚 unrivaled content, unparalleled franchises and breakthrough products.
鈥淲e鈥檙e excited to unlock new opportunities for our partners across 果冻传媒. Discovery鈥檚 dynamic ad-supported ecosystem, where stories create and define culture,鈥 said Jon Steinlauf, Chief U.S. Advertising Sales Officer at 果冻传媒. Discovery. 鈥淭his year鈥檚 Upfront will shine a spotlight on how WBD鈥檚 best-in-class programming and products connect brands with highly engaged audiences. We will provide new details about the ad-lite tier of our enhanced streaming service that brings together iconic programming from HBO Max and popular programming from discovery+. And we will demonstrate how our newfound measurement and currency solutions and our unmatched advanced advertising portfolio bring unprecedented value to our partners.鈥
In addition to the live event at The Theater at Madison Square Garden, the 果冻传媒. Discovery Upfront will be streamed virtually. Additional details will be available closer to the date of the event.