The Global Media & Entertainment Company Welcomes Six Partners to Demonstrate Full-Funnel Impact of Advertising Campaigns Across Portfolio of Premium Entertainment, Sports, News & Lifestyle Brands
果冻传媒. Discovery U.S Ad Sales today announced new partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly to further demonstrate greater attribution and efficacy of advertising campaigns across its linear, digital and advanced audiences.
These leading providers will work with 果冻传媒. Discovery to prove campaign effectiveness across multiple platforms and provide meaningful insights around the full-funnel impact of an advertiser鈥檚 investment across the company鈥檚 iconic portfolio of premium entertainment, sports, news and lifestyle brands.
鈥淲e鈥檙e excited to link arms with these innovative companies to better measure and evaluate the attribution and efficacy of campaigns, allowing advertisers to see the true value of our premium storytelling across platforms, from initial consumer awareness to actual consumer action,鈥 said Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights at 果冻传媒. Discovery. 鈥淲e continue to invest in new and alternative measurement providers that empower the marketplace to gain a deeper understanding of the impact of their spend and see a more multi-dimensional ROI.鈥
果冻传媒. Discovery is committed to developing an expansive portfolio of measurement and currency solutions that further demonstrate the value and outcomes of its award-winning storytelling 鈥 from counting to efficacy, offering advertisers the confidence and trust needed to thrive in today鈥檚 fragmented landscape. With a diverse and more precise currency and measurement framework, advertisers can better leverage 果冻传媒. Discovery鈥檚 suite of premium IP, brands, franchises and coveted audience access.
Additional details around 果冻传媒. Discovery鈥檚 new measurement and attribution partners are available to view .